The Clozd mission is to help you win more. 

We start by understanding why you win and lose. Then, we drive results by instilling those learnings throughout your org and influencing behavior and decision-making.

Clozd boasts a growing team of seasoned experts with backgrounds in sales, software development, management consulting, and primary research.

 

Our Commitment

Clozd is committed to providing a seasoned team of consultants with relevant backgrounds and proven track records. 

Clozd is committed to providing a seasoned team of consultants with relevant backgrounds and proven track records. 

Clozd is committed to simple, effective methodology that ensures quality, depth, and high participation rates.

Clozd is committed to simple, effective methodology that ensures quality, depth, and high participation rates.

Clozd offers innovative technology, like ClozdPortal, for delivering findings and driving action across your org.

Clozd offers innovative technology, like ClozdPortal, for delivering findings and driving action across your org.


Our Team

Spencer Dent

Spencer Dent

Spencer founded Clozd to help companies focus and win. Throughout his career, Spencer observed that most companies struggle to understand the real reasons why they win and lose. As a result, they struggle to align resources to the most impactful initiatives. Spencer boasts a unique combination of sales, marketing, and operational skills to help executives (particularly sales leaders) focus and execute on high value opportunities. 

Prior to founding Clozd, Spencer worked at Qualtrics, a global leader in feedback and survey research technology. During his time at Qualtrics, the company grew its revenue and employee base by 400%. Spencer was instrumental in defining the strategy and scaling global sales and marketing operations. 

Prior to Qualtrics, Spencer worked at Bain & Company where he led projects across a variety of industries. His projects spanned Bain’s strategy, salesforce effectiveness, go-to-market, customer experience, and performance improvement practices. Before Bain, Spencer was an entrepreneur. He started an outsourced lead generation business as an undergrad. Along with his partner, they built the company to $3M in revenue before selling to attend graduate school. 

Spencer holds an MBA from Duke University’s Fuqua School of Business and a Bachelor’s Degree in Finance from Brigham Young University


Andrew.png

Andrew Peterson

Andrew founded Clozd because he was dumbfounded that only 20% of sales organizations conduct win-loss or post-decision interviews. During his career in sales, he learned firsthand that most sales reps are wrong about why they win and lose deals, making it difficult for new hires to replicate the successes of their more tenured peers. This realization developed into a passion for win-loss analysis and led to the founding of Clozd.

Prior to Clozd, Andrew spent nine years working for Qualtrics, a global leader in feedback and survey research technology. During his tenure there, the company grew from 40 to 1300 employees. He started in account management, setting the record for most first-year sales in company history. He was immediately promoted to sales management and in 2012 led the top-performing sales team at Qualtrics.

In 2013, Andrew was asked by the Qualtrics founders to develop and launch a new product called Qualtrics Target Audience. In addition to overseeing product development, sales, and marketing, Andrew served as a consultant in the design of research programs for hundreds of well-known brands including American Eagle, Porsche, Google, AutoDesk, Capital One, Liberty Mutual, Spotify, etc.

Andrew holds a B.S. in Business Management from Brigham Young University where he received the prestigious Edwin S. Hinckley Scholarship, graduating Magna Cum Laude.

We're hiring. Come join our team.

 

Clozd is a startup that is hiring a team of all-stars. We are growing rapidly and need team members who are willing to tackle ambiguity, solve complex problems, and do whatever it takes to delight customers. We need people who:
 

  • Own problems and take initiative.

  • Have a strong nose for value and focus on what matters.

  • Look for ways to simplify and scale.

  • Push the limits through creative problem solving.

  • Possess strong interpersonal skills and can communicate effectively with anyone.

  • Value humility and proactively seek other perspectives.

  • Never compromise their integrity.
     

 

Or, inquire directly at careers@clozdinc.com.

Curious about programs, pricing, best practices, or something else? Let's chat. Submit this form and a Clozd consultant will contact you within 24 hours. 

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Clozd
1881 W Traverse Mountain Pkwy Suite E #550
Lehi, UT 84043

(650) 394-7917
hello@clozdinc.com
 

 

Our Blog

Visit our content rich blog that offers thought leadership, best practices, case studies, and more from the Clozd team.

 

Best Practices

Understanding why you win and lose, from the buyer's perspective, is core to driving greater sales effectiveness. Check out our guide to win-loss analysis here:

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