Uncover the truth about why you win and lose.

Knowing why you win and lose is critical for sales and marketing effectiveness, as well as strategic alignment. Unfortunately, 60% of sales reps are wrong about why they win and lose deals. To get the truth, you need feedback from actual decision-makers at your won and lost accounts.

Clozd can help. We provide world-class services and technology for win-loss analysis.

 
 

Clozd win-loss programs drive meaningful outcomes and exceptional performance across your entire business. 

 

Foster alignment org-wide about why you win and lose and how to improve, so that you can work together to build sustainable competitive advantage.

Foster alignment org-wide about why you win and lose and how to improve, so that you can work together to build sustainable competitive advantage.

Harvest game-changing market and competitive insights. Fine tune your competitive differentiation and the recipe for winning against key competitors.

Harvest game-changing market and competitive insights. Fine tune your competitive differentiation and the recipe for winning against key competitors.

Empower your sales team with the practical knowledge and confidence they need to win more deals, boost sales productivity, and surpass quota.

Empower your sales team with the practical knowledge and confidence they need to win more deals, boost sales productivity, and surpass quota.

Optimize marketing content and messaging based on a deeper understanding of who your buyers really are and what they care about most.

Optimize marketing content and messaging based on a deeper understanding of who your buyers really are and what they care about most.

Refine product strategy and roadmap based on candid feedback from actual buyers. Steer resources towards the investments that will drive the most revenue.

Refine product strategy and roadmap based on candid feedback from actual buyers. Steer resources towards the investments that will drive the most revenue.

Uncover and address the root causes of churn to boost client satisfaction, increase retention rates, and expand existing client relationships.

Uncover and address the root causes of churn to boost client satisfaction, increase retention rates, and expand existing client relationships.


 

"An investment in win-loss analysis will be rapidly paid back as it always leads to increased success rates."

Stephane Rosenwald
CEO, RV Conseil

 
 
 
 
 
 
 

 

"You truly can’t train your sales teams on how and why prospective customers make their buying decision if your training isn’t based upon direct interviews with decision makers at won and lost accounts."

Steve W. Martin
Harvard Business Review

 

Curious about programs, pricing, best practices, or something else? Let's chat. Submit this form and a Clozd consultant will contact you within 24 hours. 

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Clozd
1881 W Traverse Mountain Pkwy Suite E #550
Lehi, UT 84043

(650) 394-7917
hello@clozdinc.com
 

 

The Diagnostic

How do your existing win-loss efforts stack up vs. best-in-class programs? Take this short assessment - The Clozd Win-Loss Diagnostic - to find out. You'll receive an instant, personalized report for free.

 

Best Practices

Understanding why you win and lose, from the buyer's perspective, is core to driving greater sales effectiveness. Check out our guide to win-loss analysis here:

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